According to Stastia, these are the main social networks, with their number of active users (as of October 2011). Explore the different types of Instagram contests, along with 10 examples, in this Wishpond post. BuzzFeed-style lists about a city can work wonders. Movote publishes this type of local content on its blog and has managed to generate a lot of traffic.
For example, the following post, “10 Boise Stereotypes That Are Completely Accurate,” ended up being shared 60,000 times. You can also print the QR code of your social media presence on your business card. Mashable lists 12 creative examples of business cards suitable for social media. He is the co-founder of NP Digital.
The Wall Street Journal calls him one of the top influencers on the web, Forbes says he's one of the top 10 marketers, and Entrepreneur Magazine says he created one of the 100 brightest companies. Neil is one of the New York Times best-selling authors and was recognized as one of the 100 best entrepreneurs under 30 by President Obama and one of the 100 best businessmen under 35 by the United Nations. Social media has leveled the playing field, giving small businesses a way to compete with larger companies for attention. By using social media platforms to create interesting and engaging content, you can reach a wider audience and encourage them to buy products from your brand.
An easy way to reach local customers is to show your ads in certain areas close to your business. Social platforms offer additional segmentation features to help you focus on local customers that are based on other demographics or interests similar to the services you offer. Reducing the audience to which your ads will be shown will allow you to reach the highest customer potential at the lowest cost. If you're a small business owner who's just starting out with social networks (and you're incorporating them into your marketing campaign), you should know that you don't need to pay to find your first followers.
Social commerce is a particularly useful tactic for small businesses in the area of e-commerce or retail. Hootsuite is a social media management platform that allows you to track and publish to all your social media channels in one place, which will save you a lot of time in the long run. By following simple but very effective local online marketing tactics, any local business owner can succeed, outperform the competition, become a leading authority in their market, set new standards, have an impeccable online presence and be recession-proof. To do this, make sure that your banners are up to date and clearly explain what your local business offers, where it is located, what differentiates it from other similar companies and how people can contact us.
The fourth best practice when it comes to social media for local businesses is to publish posts about your local business on a regular basis. So, if you really want to use social media to grow your small business, investing in a tool like Hootsuite could save you money in the long run. Once you manage to attract followers on social networks and have a good reputation on social networks, you can carry out an outreach campaign to get some backlinks and increase your ranking in local searches. Once you've established your plan, have the right tools to help you stay healthy, have created a bank of quality content, and feel creative, you're ready to launch a stellar social media presence that will undoubtedly be an outstanding reflection of your business.
The third best practice when it comes to social media for local businesses is to personalize and optimize their social media accounts. In a survey conducted by Vertical Response of 500 small business owners, 43% said they spent 6 or more hours a week on social media. If your audience size, video views, and engagement rate are much higher than the average audience size of social media users in your industry, you might consider partnering with them to promote your local business. Facebook also offers users a recommendation feature that allows them to request recommendations in local areas.
Chloe Morello, for example, is an influential person in the beauty and makeup industry and is often hired to market local beauty salons and spas. .
